EVENTS
Live events are designed to connect brands with both influencers and consumers through fun, engaging experiences that showcase and introduce products in meaningful ways. From high-energy productions to more intimate gatherings, each event encourages interaction, education, and content creation - turning brand moments into memorable, shareable experiences.
The Ultimate Beauty Experience for Consumers & Influencers
Beauty University is an exclusive, one-day experience bringing together 2,000 consumers and influencers to engage with iconic beauty brands through beautifully built exhibition stands. Designed as an immersive learning and entertainment platform, the event combines science-led product education, hands-on masterclasses, live stage shows, and opportunities to win — all topped off with curated goody bags to take the experience home.
Dermatologist-Led Beauty
From the moment they walked in, guests were immersed in the new skincare launch. Live performers, interactive product displays, dynamic presentations, and Insta-worthy photo moments kept the energy buzzing, all leading to a glamorous gala dinner. Every detail celebrated the product’s unique qualities, turning education and discovery into a fun, unforgettable experience.
Escape. Experience. Create
Influencers were treated to a curated glamping escape designed to blend relaxation, learning, and content creation. Set in nature, the experience featured science-led education from an R&I expert, hands-on product discovery, and moments of fun and downtime. A personalised shopping-style experience allowed guests to take home products perfectly suited to their skincare routines, turning the getaway into a meaningful and memorable brand connection.
Viva La Glam
The Juicy Couture Viva La Juicy Core Four Fragrance Launch transformed a blank canvas into a glamorous, over-the-top penthouse experience. Guests were taken on a journey from check-in with a concierge to entering the penthouse, exploring four immersive spaces that playfully brought each fragrance to life. High-glam décor, bold entertainment, and vibrant styling created an unforgettable, immersive launch that captured the essence of Juicy Couture’s signature glamour.
Record-Breaking Beauty
The Guinness World Record for the largest makeup application lesson came to life with Uche Natori, TikTok’s Fashion & Beauty Content Creator of the Year, and co-host Bonang. Guests joined the record-breaking lesson, explored curated brand moments, and walked away with free makeup bags and products creating a fun, unforgettable, and totally shareable beauty experience.
Sunset to Spotlight
Against the stunning backdrop of a Cape Town estate, medical specialists enjoyed a curated sunset dinner before stepping into the Glass House for an unforgettable brand experience. TED-style talks, projection mapping, interactive displays, and purpose-built stands combined education, entertainment, and social-media-ready moments. Bringing the science behind the brand to life in style.
Brand Co-Labs
The Kerastase x Franco International co-lab united two beauty powerhouses for a curated, immersive experience. Blending Franco International’s luxury presentation with Kerastase’s haircare innovation, the collaboration created an elevated, engaging experience that celebrated both brands and inspired creativity.
Race. Play. Relax. 3x the Experience
Guests put Mitchum Roll-On to the test while taking on a 70m inflatable obstacle course, racing for the fastest time and a chance to win. The fun didn’t stop there - friends went head-to-head in Pickle Ball or battled it out on the Virtual Reality Padel Court. The day wrapped up with delicious food, celebratory toasts for the winners, and relaxing in beautifully curated chill spots, creating an action-packed, memorable brand experience.
South African Invitational
The iconic DP World Wanderers Stadium was transformed into the ultimate battleground for the world’s top padel stars. For the first time in South Africa, international champions went head-to-head in a high-octane showcase of speed, skill, and passion. Beyond the court, fans enjoyed pop-up retail, meet & greets, live entertainment, food stalls, VIP hospitality, and a nationwide live broadcast on SuperSport - turning the event into a full-scale sporting spectacle.
Glimmer. Shimmer. Shine.
A two-day Glimmer Shimmer experience brought consumers and influencers together for a bold, playful celebration of makeup. Professional makeup artists offered personalised shade matching, while the Glimmer. Shimmer. Shine. playground burst into life with games, sweet treats like candy floss, slushies and popcorn with plenty of chances to win. With a live DJ, sparkling photo moments, and nonstop vibes, the event became a fun, feel-good beauty playground.
The Durex EP Experience
The Durex EP Launch combined live music, creativity, and fun, as local artists crafted tracks and guests enjoyed playful brand moments, immersive activations and a lively, unforgettable party.
HydraPlay: Game On
Eight-Hour HydraPlay came to life through an action-packed eight-minute padel playoff, VR games, and content-creation moments, turning the afternoon into a full-on celebration of PLAY. The experience ended with guests leaving with carefully curated gift bags, extending the fun beyond the event.
Creme of Nature
The South African launch of Crème of Nature was a powerful celebration of heritage, identity, and confidence in every curl. The evening marked the reveal of the brand’s local ambassador and unfolded as an intimate experience of storytelling and self-expression, honouring natural hair and the communities it represents.
